Geir Lundkvist studied hotel- and restaurant management at the Norwegian School of Hotel Management. He has more than 35 years of experience from the hotel industry, including from hotel operations, and from senior management positions within Scandic Hotels in the Nordic Area. In addition, Lundkvist has served as a board member in several organizations within the travel industry, e.g. as President in NHO Reiseliv. Key qualifications includes: Brand-management, branding, expansion, commercial and effective operations through an international network and robust management experience.